Competitor Media Spend – Quarterly (Australia Only)

Financial planners view trade publications – both online and print – as the most important source of media to get information on the financial planning industry, which is why most marketing managers are still using these titles to market their products and services to IFAs. Without knowing what your advertising Share of Voice (SOV) is with financial advisers, you cannot effectively compare your results with other advertisers in the industry.


The Marketing Pulse Competitor Media Spend report tracks the monthly trade publication spends of all advertisers targeting financial planners, and is broken down per advertiser per publication. The results are provided in a summarised format, as well as in-depth spreadsheets allowing you to create your own subset for analysis.


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This report shows:
  • How much do you need to spend to be ‘heard’ by financial advisers?
  • Who are the ‘big spenders’ and where are they spending their advertising money?
  • Where can you advertise to avoid competitor activity?
  • What is a realistic budget with adviser advertising?


The Marketing Pulse Competitor Media Spend Reports detail the advertising spend of companies targeting financial planners. Using this data, you can identify competitor media strategies and Share of Voice (SOV) across the full range of trade print and e-publications.


The data is available in excel format to allow manipulation for your own strategies and is broken down per company and per publication.